--- title: "Novus Loyalty Ltd (544735) — Share Price, Financials & Analysis" symbol: "544735" company: "Novus Loyalty Ltd" canonical: "https://tapetide.com/stocks/544735" bse_code: "544735" sector: "Consumer Discretionary" industry: "Media" generated_at: "2026-09-13T18:58:21.100Z" --- # Novus Loyalty Ltd (544735) Canonical page: https://tapetide.com/stocks/544735 ## Company - **BSE Code:** 544735 - **Sector:** Consumer Discretionary - **Industry:** Media - **Macro Sector:** Consumer Discretionary - **Face Value:** ₹10 - **F&O Eligible:** No - **Website:** novus-loyalty.com ## About Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for various industries.[1] ## Latest Price ## Key Insights ### Strengths - Company is almost debt free. - Company has a good return on equity (ROE) track record: 3 Years ROE 28.5% ### Weaknesses - Though the company is reporting repeated profits, it is not paying out dividend ## Growth Rates | Metric | 1Y | 3Y | | --- | --- | --- | | net income growth | 148% | 156% | | revenue growth | 22% | 29% | ## Financial Statements ### Quarterly Results All figures in ₹ crore unless the row name says otherwise. | Item | Mar 2026 | | --- | --- | | Sales | 56 | | Expenses | 51 | | Operating Profit | 5 | | OPM % | 9 | | Other Income | 0 | | Interest | 0 | | Depreciation | 0 | | Profit before tax | 5 | | Tax % | 25 | | Net Profit | 4 | | EPS in Rs | 2.51 | ### Profit & Loss All figures in ₹ crore unless the row name says otherwise. | Item | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | | --- | --- | --- | --- | --- | | Sales | 60 | 73 | 105 | 127 | | Expenses | 57 | 68 | 99 | 115 | | Operating Profit | 2 | 5 | 6 | 12 | | OPM % | 3.8 | 7 | 5 | 10 | | Other Income | 0 | 0 | 0 | 0 | | Interest | 0 | 0 | 0 | 0 | | Depreciation | 1 | 1 | 0 | 0 | | Profit before tax | 1 | 4 | 5 | 12 | | Tax % | 32 | 27 | 26 | 25 | | Net Profit | 1 | 3 | 4 | 9 | | EPS in Rs | 539.22 | 2901.96 | 3666.67 | 5.97 | | Dividend Payout % | 0 | 0 | 0 | 0 | ### Balance Sheet All figures in ₹ crore unless the row name says otherwise. | Item | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | | --- | --- | --- | --- | --- | | Equity Capital | 0.01 | 0.01 | 0.01 | 16 | | Reserves | 7 | 9 | 12 | 46 | | Borrowings | 4 | 1 | 0 | 0 | | Other Liabilities | 3 | 2 | 3 | 11 | | Total Liabilities | 13 | 12 | 15 | 72 | | Fixed Assets | 1 | 1 | 1 | 0 | | CWIP | 0 | 0 | 0 | 0 | | Investments | 0 | 0 | 0 | 0 | | Other Assets | 12 | 12 | 14 | 72 | | Total Assets | 13 | 12 | 15 | 72 | ### Cash Flow All figures in ₹ crore unless the row name says otherwise. | Item | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | | --- | --- | --- | --- | --- | | Cash from Operating Activity | 3 | 2 | 3 | 20 | | Cash from Investing Activity | -1 | 0 | 0 | 0 | | Cash from Financing Activity | -1 | -3 | -1 | 40 | | Net Cash Flow | 1 | -1 | 2 | 60 | | Free Cash Flow | 2 | 2 | 3 | 20 | | CFO/OP | 149 | 50 | 58 | 159 | ### Ratios | Item | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | | --- | --- | --- | --- | --- | | Debtor Days | 18 | 5 | 4 | 5 | | Inventory Days | 10 | 7 | 4 | 14 | | Days Payable | 35 | 2 | 0 | 1 | | Cash Conversion Cycle | -7 | 9 | 8 | 19 | | Working Capital Days | 24 | 42 | 34 | -6 | | ROCE % | — | 43 | 46 | 33 | ## Shareholding Pattern ### annual | Category | Mar 2026 | Jun 2026 | | --- | --- | --- | | Promoters | 70.06% | 70.06% | | FIIs | 4.14% | 1.2% | | DIIs | 7.72% | 6.07% | | Government | 1.76% | 0% | | Public | 16.31% | 22.67% | | No. of Shareholders | 248 | 412 | ### Quarterly | Category | Mar 2026 | Jun 2026 | | --- | --- | --- | | Promoters | 70.06% | 70.06% | | FIIs | 4.14% | 1.2% | | DIIs | 7.72% | 6.07% | | Government | 1.76% | 0% | | Public | 16.31% | 22.67% | | No. of Shareholders | 248 | 412 | ## Technical Indicators Derived from daily closing prices and recomputed each trading session; values move with the market. - **Overall Signal:** Strong Buy - **Buy / Neutral / Sell:** 11 / 6 / 2 ### Moving Averages — summary: **Strong Buy** | Indicator | Value | Signal | | --- | --- | --- | | SMA (10) | 201.81 | Buy | | EMA (10) | 198.57 | Buy | | SMA (20) | 182.59 | Buy | | EMA (20) | 185.94 | Buy | | SMA (50) | 154.7 | Buy | | EMA (50) | 166.55 | Buy | | SMA (100) | 152.37 | Buy | | EMA (100) | 159.24 | Buy | | SMA (200) | — | Neutral | | EMA (200) | — | Neutral | ### Oscillators — summary: **Buy** | Indicator | Value | Signal | | --- | --- | --- | | RSI (14) | 70.83 | Sell | | MACD (12,26,9) | 15.91 | Buy | | Stochastic (14,3,3) | 75.95 | Neutral | | ADX (14) | 39.44 | Buy | | Williams %R (14) | -16.75 | Sell | | ATR (14) | 11.26 | High Volatility | | ROC (12) | 27.39 | Buy | | Stoch RSI (14) | 34.19 | Neutral | | UO (7,14,28) | 55.05 | Neutral | ## Filings & Documents ### Other Documents | Date | Document | | --- | --- | | 7 Aug - EGM on 3 Sep 2026 to approve capital hike, ESOP 2026, and Dubai wholly owned subsidiary. | [Notice Of Extra-Ordinary General Meeting To Be Held On 03.09.2026 7 Aug - EGM on 3 Sep 2026 to approve capital hike, ESOP 2026, and Dubai wholly owned subsidiary.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=1c505a96-fce0-4027-89c0-7fb3141e0411.pdf) | | 5 Sep - Submitted scrutinizer’s report for EGM held on 3 Sept 2026. | [Shareholder Meeting / Postal Ballot-Scrutinizer"s Report 5 Sep - Submitted scrutinizer’s report for EGM held on 3 Sept 2026.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=0e3a0461-e804-45f9-a317-fa6e6f2e0bab.pdf) | | 5 Aug - Mr. Rajesh Sureka resigned as Independent Director effective 4 August 2026, ceasing committee roles. | [Announcement under Regulation 30 (LODR)-Change in Management 5 Aug - Mr. Rajesh Sureka resigned as Independent Director effective 4 August 2026, ceasing committee roles.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=872264f8-a50f-4922-a6df-a7cc439b175b.pdf) | | 5 Aug - Mr. Rajesh Sureka resigned as Independent Director effective 4 August 2026, also leaving audit and other committees. | [Announcement under Regulation 30 (LODR)-Resignation of Director 5 Aug - Mr. Rajesh Sureka resigned as Independent Director effective 4 August 2026, also leaving audit and other committees.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=45b002fb-b74c-4310-a999-c537556a76d3.pdf) | | 4 Sep - EGM passed three special resolutions: authorised capital raised to ₹21 crore, ESOP 2026 approved, Dubai WOS planned. | [Announcement under Regulation 30 (LODR)-Amendments to Memorandum & Articles of Association 4 Sep - EGM passed three special resolutions: authorised capital raised to ₹21 crore, ESOP 2026 approved, Dubai WOS planned.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=94d284a3-f607-4562-889b-84b99aea0f22.pdf) | | 4 Aug - Novus Loyalty signed a 3-year services agreement with Hero Housing Finance; deployment due in 2 weeks. | [Announcement under Regulation 30 (LODR)-Award_of_Order_Receipt_of_Order 4 Aug - Novus Loyalty signed a 3-year services agreement with Hero Housing Finance; deployment due in 2 weeks.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=ea262189-41f6-4a1a-a9b8-20f9259adede.pdf) | | 31 Aug - Term sheet signed on 31 Aug 2026 to acquire up to 80.87% of AutoPe for about Rs105.13 crore. | [Term Sheet Updation For Acquisition Of Shares Of Autpay Payment Solutions Limited 31 Aug - Term sheet signed on 31 Aug 2026 to acquire up to 80.87% of AutoPe for about Rs105.13 crore.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=e9596658-15a9-4232-a830-ba88d835464d.pdf) | | 3 Sep - Novus Loyalty Limited concluded its EGM on 3 September 2026 at 5:00 PM. | [Shareholder Meeting / Postal Ballot-Outcome of EGM 3 Sep - Novus Loyalty Limited concluded its EGM on 3 September 2026 at 5:00 PM.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=a713c860-a157-44da-9276-c27c9218a4e8.pdf) | | 3 Aug - Board approved ESOP 2026, authorised capital hike to Rs 21 crore, independent director, Dubai subsidiary, EGM on 3 Sept 2026. | [Announcement under Regulation 30 (LODR)-Change in Management 3 Aug - Board approved ESOP 2026, authorised capital hike to Rs 21 crore, independent director, Dubai subsidiary, EGM on 3 Sept 2026.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=d0680189-236e-4cd6-9d1c-8a74ecd7f557.pdf) | | 10 Sep - Novus Loyalty adds IRCTC and Delhi Metro redemption options for Cent Rewardz points. | [Business Update - Enhancement Of Redemption Options Under Central Bank Of India'S 'Cent Rewardz' Loyalty Programme 10 Sep - Novus Loyalty adds IRCTC and Delhi Metro redemption options for Cent Rewardz points.](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=3f974952-ac7a-44a2-b324-d5ad73c0d542.pdf) | ### Earnings Call Documents | Date | Document | | --- | --- | | Jun 2026 | [Concall - Jun 2026](https://www.bseindia.com/stockinfo/AnnPdfOpen.aspx?Pname=bf8ad87b-3da7-4e9b-ab79-fe74a4898706.pdf) | ### Annual Reports | Date | Document | | --- | --- | | from bse | [Annual Report 2026 from bse](https://www.bseindia.com/xml-data/corpfiling/AttachHis/7b6ca790-f913-4701-9926-7f6dda29e48b.pdf) | --- Provenance differs by section. Financial statements, shareholding and filings are as reported in company disclosures to NSE/BSE/SEBI. Price, volume and 52-week levels are exchange market data. Technical indicators are computed by Tapetide from daily closing prices. The Tapetide Score is Tapetide's own analysis. Analyst ratings are third-party estimates, not company statements. All figures are for research and information only and are not investment advice. Generated 2026-09-13T18:58:21.100Z.