H R Hygiene Products

Book Building issueSMEBSE₹53.95 Cr issue
+2.27%
Listing gain over issue price
Price band
₹83 – ₹88
Issue size
₹53.95 Cr
1 lot at cut-off
₹1,40,800
Lot size
1,600shares
Open
29 Jul 2026
Close
31 Jul 2026
Allotment
03 Aug 2026
Listing
05 Aug 2026

Listing performance

Issue price
₹88
Listed at
₹90
Listing-day close
Latest price
Listing gain
+2.27%

Scheduled dates

Tentative timetable — a past date is not confirmation the step completed

  1. Open
    29 Jul 2026
  2. Close
    31 Jul 2026
  3. Allotment
    03 Aug 2026
  4. Refund
    04 Aug 2026
  5. Demat credit
    04 Aug 2026
  6. Listing
    05 Aug 2026

Subscription

6.65×
Overall
Qualified institutionalQIB
2.61×
Big non-institutionalbNII · above ₹10 lakh
11.03×
Small non-institutionalsNII · ₹2–10 lakh
7.61×
Retail individualRII · up to ₹2 lakh
5.44×

Grey market premium

Unofficial and indicative — not a forecast

₹1 +1.14%
05 Aug, 02:20 pm
30 Jul 2026 Range ₹0 – ₹2 over 7 days 05 Aug 2026
Day-wise premium · 7 observations
DateGMP%SaudaEst. listingGain / lot
05 Aug 2026₹1₹1,200₹1,600
04 Aug 2026₹1₹1,200₹1,600
03 Aug 2026₹2₹2,400₹3,200
02 Aug 2026₹2₹2,400₹3,200
01 Aug 2026₹2₹2,400₹3,200
31 Jul 2026₹2₹2,400₹3,200
30 Jul 2026₹2₹2,400₹3,200

Gain per lot assumes the premium holds to listing and that the application is allotted — allotment in an oversubscribed issue is a lottery, so it is indicative, not expected. Sauda is the rate paid for a submitted application itself.

Issue details

IPO date
29 Jul 2026 – 31 Jul 2026
Listing date
05 Aug 2026
Face value
₹10 per share
Price band
₹83 – ₹88
Issue price
₹88 per share
Lot size
1,600 shares
Sale type
Fresh capital cum OFS
Issue type
Book Building issue
Listing at
BSE
Total issue size
₹53.95 Cr
Fresh issue
₹40.44 Cr 45,95,200 shares
Offer for sale
₹10.79 Cr 12,25,600 shares
Market cap at offer price
₹200 Cr
Promoter holding
68.80% → 48.54% pre-issue → post-issue
ISIN
INE17DP01015
CIN
U74999GJ2016PLC093028
Registrar
Purva Sharegistry (India) Pvt.Ltd.
Lead managers
Marwadi Chandarana Intermediaries Brokers Pvt.Ltd.
Registered office
Survey No.125/P2/P2 Plot no. 1 to 3, Village: Lothada, Rajkot- 360002, Gujarat, India

Reservation and application size

How the issue is split between investor categories, and what each may bid

Investor categoryShares% of net% of total
QIB 12,22,40029.57%27.50%
Anchor investor · within QIB16,86,40037.94%
NII (HNI) 8,73,60021.13%19.65%
bNII > ₹10L · within NII5,82,40013.10%
sNII < ₹10L · within NII2,91,2006.55%
Retail (RII) 20,38,40049.30%45.86%
Employee 00.00%
Market maker 3,10,4006.98%
Total issue44,44,800100.00%

Net offer to the public of 41,34,400 shares, out of a total issue of 44,44,800. Indented rows sit inside the category above them and are not added to it.

Application size

Minimum 1,600 shares per lot, in multiples, at ₹88

ApplicationLotsSharesAmount
Retail (min)11,600₹1,40,800
S-HNI (min)23,200₹2,81,600
S-HNI (max)711,200₹9,85,600
B-HNI (min)812,800₹11,26,400

Category limits

CategoryBid sizeCut-off
Retail (RII)Up to ₹2 lakhYes
Small HNI (sNII)₹2 lakh – ₹10 lakhNo
Big HNI (bNII)Above ₹10 lakhNo
EmployeeUp to ₹5 lakhYes

Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.

Anchor investors

Institutional allocation placed a day before the issue opens, carved out of the QIB portion and locked in after listing.

Shares allocated
16,86,400
37.94% of the total issue
Anchor portion
₹14.84 Cr
at ₹88 per share
Share of QIB portion
137.96%
of 12,22,400 QIB shares

Valuation and performance

Valuation at offer price

₹88 per share

MetricPre-issuePost-issue
EPS (₹)6.415.02
P/E (×)13.7317.53
Price to book (×)3.70
Market cap₹200 Cr

Key performance indicators

Latest reported period, standalone

Return on net worth
26.91%
ROCE
24.86%
Debt / equity
0.51
PAT margin
8.73%
EBITDA margin
13.07%
NAV per share
₹23.8
Price to book
3.70

Single period as reported. Year-on-year movement is in the financials table below, where every period is published.

Company financials

Standalone ·₹ crore unless a row shows % or ×, as reported in the offer document

FY26 income +14.6% · PAT +25.7%
Total income
₹132 Cr
FY26
Profit after tax
₹11.41 Cr
8.65% margin
Total assets
₹171 Cr
FY26
Net worth
₹42.38 Cr
26.92% ROE
Period endedFY26FY25FY24
Profit and loss
Total income131.9115.1585.33
Revenue from operations130.72114.6384.35
Other income1.180.530.99
Total expenses116.16103.0579.1
Operating profit15.7412.16.23
Operating margin11.93%10.51%7.30%
Profit before tax15.7412.126.23
Profit after tax11.419.084.66
PAT margin8.65%7.89%5.46%
Balance sheet
Total assets170.9290.5648.87
Current assets164.1983.0340.32
Current liabilities116.3648.6230.85
Total liabilities128.5459.1342.97
Net worth42.3831.445.9
Current ratio1.41×1.71×1.31×
Return on equity26.92%28.88%78.98%
Cash flow
Operating cash flow1.58-10.082.29
Investing cash flow-0.42-0.24-5.73
Financing cash flow-0.8811.273.05
Net cash flow0.290.95-0.39

Objects of the issue

Stated use of the net proceeds— open a row for the issuer's full explanation

₹34.93 Cr quantified
  1. 1 Setting up a new manufacturing facility at Rajkot, Gujarat (Proposed facility Unit 2) ₹31.36 Cr

    The company proposes to establish a new manufacturing facility in proximity to its existing unit at Rajkot, Gujarat for manufacturing of diapers with an installed capacity of 6 crore pieces annually. The facility will be designed in line with WHO-GMP norms to meet stringent quality, safety, and regulatory requirements for global markets.

  2. 2 Prepayment / repayment of Loan ₹3.57 Cr

    The company intends to utilize the proceeds towards repayment/pre-payment of certain borrowings to reduce outstanding indebtedness and debt servicing costs, maintain a favourable debt to equity ratio and enable utilization of internal accruals for further investment in business growth and expansion.

  3. 3 General corporate purposes

    The company will have flexibility in utilizing the proceeds for general corporate purposes including initial development costs for new products, meeting operating expenses, strengthening business development and marketing capabilities, meeting exigencies, and other purposes as approved by the Board of Directors.

1 of 3 objects carry no stated amount — typically general corporate purposes, funded from whatever remains — so the total above is the quantified portion only, not the whole issue.

Selling shareholders

Existing holders selling into the offer — these proceeds go to the seller, not to the company

SellerCapacityShares offeredAvg. cost
Hemalbhai Babubhai BorsadiyaPromoter Selling Shareholder3,06,400₹1.14
Rahul Kishorbhai SheradiaPromoter Selling Shareholder3,06,400₹2.05
Sheradia Parth DamjibhaiPromoter Selling Shareholder3,06,400₹1.14
Borsadiya Binita HemalbhaiPromoter Selling Shareholder3,06,400₹1.14

4 sellers offering 12,25,600 shares.

About H R Hygiene Products

H.R. Hygiene Products Limited, incorporated in 2016, is a Gujarat-based manufacturer and distributor of personal hygiene products in India. The company operates a state-of-the-art manufacturing facility in Rajkot with fully automated systems producing sanitary napkins, baby diapers, adult diapers, and related products. Its brands—Femiss (affordable sanitary napkins), Womanica (premium range), ElderFit (adult incontinence), and Bloom Baby (infant care)—are distributed pan-India through both offline retailers with 25 consignment sales agents and 202 distributors, and online channels including Amazon, Flipkart, and Meesho. The company serves over 227 customers across 28 states and 8 union territories, with revenue growing from ₹8,434.76 lakhs in FY2024 to ₹13,072.09 lakhs in FY2026. It holds ISO 9001:2015, WHO-GMP, and BIS certifications.

www.hrhygiene.com ↗

Management

  • Hemalbhai Babubhai Borsadiya

    MD

  • Rahul Kishorbhai Sheradia

    CEO

  • Sheradia Parth Damjibhai

    COO

  • Borsadiya Binita Hemalbhai

    Director

  • Sumit Sureshbhai Govani

    Director

  • Jyotiben Hemal Vekariya

    Director

  • Vasoya Ashvinkumar Vallabhbhai

    CFO

  • Sagar Parmar

    Director of Operations

  • Sunny Bhadania

    Director of Operations

  • Ashutosh Upadhyay

    CTO

Strengths

As stated in the offer document

  • Modern manufacturing facility

    The company operates a state-of-the-art production facility spread across 32,780.88 sq. ft., equipped with fully automated systems from raw material handling to finished product packaging with minimal human intervention, ensuring hygienic production and holding ISO 9001:2015, WHO-GMP, and BIS certifications.

  • Distribution of personal health & hygiene products through Dual Channel Strategy

    The company operates an integrated business model with products distributed through both General Trade networks and major e-commerce platforms, selling through 25 CSA's with a network of 202 distributors as of March 31, 2026.

  • Brand affinity, loyalty and trust of customers in our brands

    The company's brand 'Femiss Sanitary Pad' received the National Award for Excellence in Healthcare in 2020 for 'Best Emerging Brand of the Year', with long-term customer relationships demonstrated by 5 customers associated for more than 5 years generating significant revenue.

  • Wide geographic presence in India

    The company has a diversified customer base of more than 227 customers across 28 states and 8 union territories in India, supported by 25 consignment sales agents and a sales force of over 99 personnel serving approximately 202 distributors.

  • Focus on quality

    The company maintains ISO 9001:2015 certification, CE certification, and WHO-GMP compliance with a dedicated in-house Testing and Quality Control Team of 5 members as of May 31, 2026, ensuring rigorous testing and quality management throughout the production cycle.

  • Founder-led company with a strong professional management

    The company is led by founders with about a decade of experience in the hygiene industry, complemented by a professional leadership team with over three decades of combined experience and a dedicated workforce of 27 staff and 18 unskilled workers as of May 31, 2026.

Risk factors

As stated in the offer document

  • Revenue Concentration in Single Product Category

    The company's revenue is highly concentrated in sanitary napkins, representing 95.33% of revenue in Fiscal 2026. Any adverse development affecting this category could materially impact business operations and financial performance.

  • Customer Concentration and Lack of Long-term Contracts

    The company operates on purchase order basis without long-term contracts, with top 10 customers contributing 80.41% of revenue in Fiscal 2026. Loss of key customers or inability to maintain relationships could severely impact revenues.

  • Supplier Dependency and Supply Chain Concentration

    The company depends on limited suppliers with top 10 suppliers contributing 84.57% of purchases in Fiscal 2026, without long-term agreements. Supply disruptions or cost increases could adversely affect production and margins.

  • Geographic Revenue Concentration in Gujarat

    The company derives 77.02% of revenue from Gujarat in Fiscal 2026. Any adverse developments in this region, including regulatory changes or disruptions, could materially impact business operations.

  • Negative Cash Flows and Liquidity Risks

    The company experienced negative operating cash flows of ₹1,008.38 Lakhs in FY 2025 and negative investing cash flows across multiple years. Continued negative cash flows could affect liquidity and financial condition.

  • Outstanding Legal Proceedings

    The company faces 9 tax proceedings against it with aggregate amount of ₹381.95 Lakhs. Adverse judgments could impact financial condition and divert management attention and resources.

  • Dependency on Single Manufacturing Facility

    The company's business depends entirely on its manufacturing facility in Rajkot, Gujarat. Any shutdown, breakdown, or operational disruption at this facility could have material adverse effects on business operations.

  • Labour Dependency and Workforce Risks

    The company's manufacturing is labour intensive with 45 employees as of May 31, 2026. Labour shortages, strikes, or inability to retain skilled workers could significantly impact production and operations.

  • Raw Material Price Volatility

    Raw material costs represented 46.24% of revenue in Fiscal 2026. Price fluctuations in absorbent polymers, non-woven fabrics, and other materials could adversely affect margins and profitability.

  • Multiple Statutory Auditor Changes

    The company has experienced multiple changes in statutory auditors since incorporation, with the latest change in April 2026. Frequent changes may affect financial reporting processes and corporate governance profile.

Company Analysis

from DRHP

H.R. Hygiene Products Limited manufactures and distributes personal hygiene products including sanitary napkins, diapers, and wipes across India through brands Femiss, Womanica, ElderFit, and Bloom Baby.

H.R. Hygiene Products Limited, incorporated in 2016, is a Gujarat-based manufacturer and distributor of personal hygiene products in India. The company operates a state-of-the-art manufacturing facility in Rajkot with fully automated systems producing sanitary napkins, baby diapers, adult diapers, and related products. Its brands—Femiss (affordable sanitary napkins), Womanica (premium range), ElderFit (adult incontinence), and Bloom Baby (infant care)—are distributed pan-India through both offline retailers with 25 consignment sales agents and 202 distributors, and online channels including Amazon, Flipkart, and Meesho. The company serves over 227 customers across 28 states and 8 union territories, with revenue growing from ₹8,434.76 lakhs in FY2024 to ₹13,072.09 lakhs in FY2026. It holds ISO 9001:2015, WHO-GMP, and BIS certifications.

Personal Hygiene Products ManufacturingWomen's Health and SanitationBaby Care ProductsAdult Incontinence CareConsumer Goods Distribution

Objects of the Issue

  • Setting up a new manufacturing facility at Rajkot, Gujarat (Proposed facility Unit 2) for manufacturing baby and adult diapers
    ₹3,136.12 lakhs p.87
  • Prepayment/repayment of Loan
    ₹356.59 lakhs p.97
  • General corporate purposes
    ₹392.53 lakhs p.99

Issue Structure

Total Issue
₹5,395.46 lakhs (Upto 61,31,200 Equity Shares of face value ₹10 each at Offer Price of ₹88 per share)
Fresh Issue
₹4,316.93 lakhs (Upto 49,05,600 Equity Shares)
Offer for Sale
₹1,078.53 lakhs (Upto 12,25,600 Equity Shares)
Price Band
Floor Price ₹83 per share, Cap Price ₹88 per share
Lot Size
Minimum Bid Lot Size of two lots i.e., 3,200 Equity Shares; Market lot and Trading lot of 1,600 shares with minimum allotment of 3,200 Equity Shares to successful applicants
Face Value
₹10 per Equity Share

Business Model

The company manufactures hygiene products using imported and domestic raw materials (primarily superabsorbent polymers and fluff pulp), and distributes them through a dual-channel strategy comprising general trade networks (offline) and e-commerce platforms (online). Revenue comes from manufacturing finished consumer goods (97.48% of revenue in FY2026) and trading/white-label production. The manufacturing facility operated at 92.75% capacity utilization in FY2026 producing 18.15 crore sanitary napkin pieces annually.

Business Segments

Manufactures and sells sanitary napkins under brands Femiss (affordable range) and Womanica (premium range) for menstrual hygiene management
Manufactures and sells adult incontinence products under the brand ElderFit for elderly and incontinence care
Manufactures and sells baby diapers under the brand Bloom Baby for infant care
Manufactures and sells tissue paper, cotton swabs, and cotton buds

SWOT Analysis

Strengths
  • • State-of-the-art manufacturing facility with automated systems(p.136)
  • • Dual channel distribution strategy (offline and e-commerce)(p.136)
  • • Strong brand recognition and customer loyalty(p.137)
  • • Wide geographic presence across India(p.138)
  • • Quality certifications and compliance(p.136)
  • • Strong financial performance with revenue CAGR of 24.49%(p.135)
  • • Founder-led company with experienced professional management(p.140)
Weaknesses
  • • Extreme concentration in top customer(p.29)
  • • Dependence on few suppliers for raw materials(p.30)
  • • No long-term contracts with suppliers(p.30)
  • • No long-term contracts with customers(p.28)
  • • Heavy reliance on single manufacturing facility(p.32)
  • • High concentration on Gujarat market(p.32)
  • • Dependence on contract manufacturer for diapers(p.32)
  • • Negative cash flows in certain years(p.31)
  • • Multiple changes in statutory auditors(p.34)
  • • Delayed payment of statutory dues(p.36)
Opportunities
  • • Expanding market for hygiene products in India(p.115)
  • • Growing rural market penetration(p.27)
  • • Rising awareness and demand for menstrual hygiene(p.115)
  • • Emerging adult diaper segment opportunity(p.131)
  • • Rapid growth of e-commerce channels(p.131)
  • • Government support through menstrual hygiene schemes(p.117)
  • • Expansion plans for new manufacturing facility(p.93)
  • • Increasing demand for eco-friendly products(p.117)
Threats
  • • Intense competition from larger multinational players(p.128)
  • • Regulatory risks and compliance requirements(p.48)
  • • Increased taxation and government levies(p.49)
  • • Price volatility of raw materials(p.30)
  • • Disruption in transportation and logistics(p.33)
  • • Cultural taboos and stigma around menstruation(p.118)
  • • Environmental disposal challenges for hygiene products(p.119)
  • • Risk of counterfeit and look-alike products(p.28)
  • • Economic slowdown and inflation risks(p.23)
  • • Limited access in rural areas(p.119)

Promoters

NameRolePre-IssuePost-Issue
Hemal Babubhai BorsadiyaPromoter/Promoter Selling Shareholder45,93,750 shares (25.80%)42,87,350 shares (18.88%)
Rahul Kishorbhai SheradiaPromoter/Promoter Selling Shareholder22,96,875 shares (12.90%)19,90,475 shares (8.76%)
Sheradia Parth DamjibhaiPromoter/Promoter Selling Shareholder22,96,875 shares (12.90%)19,90,475 shares (8.76%)
Borsadiya Binita HemalbhaiPromoter/Promoter Selling Shareholder30,62,500 shares (17.20%)27,56,100 shares (12.13%)

Leadership

Hemalbhai Babubhai Borsadiya · Managing Director
Rahul Kishorbhai Sheradia · Whole-Time Director
Sheradia Parth Damjibhai · Whole-Time Director
Borsadiya Binita Hemalbhai · Non-Executive Director
Sumit Sureshbhai Govani · Non-Executive Independent Director
Jyotiben Hemal Vekariya · Non-Executive Independent Director
Vasoya Ashvinkumar Vallabhbhai · CFO
Sagar Parmar · Company Secretary and Compliance Officer

Auto-extracted from the company's DRHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official DRHP before relying on it.

Disclaimer. Figures are compiled from the issuer's offer document and exchange-published bidding data. Subscription changes until the issue closes, and the final basis of allotment is published by the registrar. Grey Market Premium is unofficial, indicative data from unregulated grey-market dealers — it is not published by NSE, BSE, SEBI or the issuer, and is not a forecast of the listing price. Nothing here is investment advice or a recommendation; read the offer document and consult a SEBI-registered adviser before applying.